Andy Murray and his manager of the past five years, pop impresario Simon Fuller, have teamed up to launch 77 to look after the Scot and his brother, doubles specialist Jamie.
The name 77 was chosen to mark the 77-year wait for a British men’s singles champion at Wimbledon that Murray ended when he beat Novak Djokovic.
The long-term plan, Record Sport understands, is for Murray to open his own tennis academies as well as managing other top players.
Murray said: “The new company will allow me more freedom and the chance to become more involved in my business affairs.
“I’ve got a great team of people around me who I trust, both on and off the court, which in turn allows me to completely focus on my tennis.
“I look forward to working with the team on the next stage of my career.”
Indian Grand Slam doubles winner Mahesh Bhupathi will also be part of the team and has a remit to bring in new business, particularly from the ever-expanding Asian market.
Former journeyman player Ugo Colombini will be responsible for all tournament-related activity with Fuller acting as company chairman.
Fuller said: “Having been Andy’s manager for the past five years and now being able to evolve this relationship brings with it endless opportunity.”