The Tornado Black saga: Parents officially gaming potential athlete children with marketable...

The Tornado Black saga: Parents officially gaming potential athlete children with marketable names

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Rodger Sherman, SBNation

POSTED: Tuesday, September 17, 2013, 6:45 PM

A few weeks ago, fellow SB Nation writer Seth Rosenthal noted to me that one of the competitors in the U.S. Open junior girls singles competition was a quite awesomely named 15-year-old, Tornado Alicia Black. We soon found out that she had a tennis-playing sister named Hurricane Tyra Black. We thought this was awesome. Dual-named storm sisters, dominating the world of tennis? As an enthusiast in the department of sporting names, I was awestruck. However, it turns out we were duped by the Blacks’ parents, both tennis players, who planned ahead for a life of fame for their youngsters. From (a very well-done) profile of the Blacks by ESPNw, the sisters’ mother: “I have a marketing degree . . . and I knew I needed to do something for them to stand out, and we thought it was cute,” Gayal said. “[Tornado didn’t like her name] a few years ago. Kids tease you. But now they understand it’s marketing and it’s very big to say a storm blew through the U.S. Open.”

Read more at http://www.philly.com/philly/sports/sbnation/SBNation_20130917_The_Tornado_Black_saga__Parents_officially_gaming_potential_athlete_children_with_marketable_names.html#l28M2AzicHQV4mpM.99